A thought about Twitter, media, and the rapid spread of misinformation regarding the Swine Flu:

The name "Swine Flu" is, on its own, brilliantly tuned for redistribution, misunderstanding, and exaggeration independent of the transmission medium. It's just dripping with infectious nastiness. If all you knew was the name you'd be wise to steer clear of pigs, pork, farms, crowds, public restrooms, you name it.

Seriously.

UPDATE: Iowa City Press Citizen article Vilsack: Don't call it 'swine flu', courtesy @buzzblog on Twitter.

UPDATE 2: AP article WHO to stop using term 'swine flu', via @NewsHour on Twitter.